The Superstar Nation
Between March and December 2004 we carried out a 9 month pilot study. It was a series of events combined with a website and some simple tools, with a test group of 100 people.
It was an amazing opportunity for us to try out ideas and see what worked and what didn’t. A lot of our major ideas and theories were tested and refined during this process.
The story was even picked up by our local newspaper- the SF Weekly.