The Superstar Nation

Between March and December 2004 we carried out a 9 month pilot study. It was a series of events combined with a website and some simple tools, with a test group of 100 people.

It was an amazing opportunity for us to try out ideas and see what worked and what didn’t. A lot of our major ideas and theories were tested and refined during this process.

The story was even picked up by our local newspaper- the SF Weekly.



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